Exposing the animals within
Buffalo cow looks out from a pen at an intensive buffalo dairy farm.
Her muzzle is tightly fitted with a spiked anti-suckling device to restrict her from suckling
from other buffalo cows
our investigation uncovered evidence of the following:
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Unlike female calves, his ear remains untagged as he will be killed within days, likely without being registered. Pierri Buffalo Dairy Farm, - Animal suffering: Buffaloes are subjected to harsh conditions, including restrictive confinement and poorly regulated farming practices. The animals are treated as production machines and display unnatural behaviours, far from the idyllic pasture-based lives suggested by advertising.
Excrement coats the legs of water buffalo cows standing on a floor thickly covered with waste at an intensive buffalo dairy farm. Cooperativa Ponte Sant’Antonio, San Tammaro, Caserta, Italy, 2024.
Photo: Raffaele Petralla / We Animals
- Environmental damage: Nitrate pollution from buffalo waste has severely impacted local water systems in Campania, affecting biodiversity and local communities’ health. Several farms also resort to illegal practices, including improper sewage disposal in waterways, exacerbating the region’s environmental decline.
- Misleading marketing: Brands like Garofalo and La Marchesa continue to use the “Made in Italy” narrative, invoking images of pristine landscapes and happy buffaloes while ignoring the grim realities behind their production. The advertising often masks these issues and paints an unrealistic picture of animal welfare and sustainability.
- Economic challenges: Amidst global demand, farmers struggle with falling milk prices—mainly due to corporate pressure and the rise of large-scale industrial production—placing local communities under financial strain and impacting the quality of the mozzarella they produce.
Raffaele Petralla / We Animals
Videographer: Arianna Fraccon Written by: We Animals
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